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I’m a wife and momma on the daily and bouquets of flowers from Trader Joes are my love language. I'm a wanna be cooking show host. You can probably find me watching Bravo TV with an iced coffee in hand. I'm a big fan of brunch with the girls and ice cream dates with my guys. I love encouraging others with words and have a heart for serving.
September 28, 2018
Brand photography is a crucial step in the branding process, as it acts as the “visual glue” after your logo and website designs have been created. Your photography must be in tune with the essence of your overall brand in order for your business to keep a reliable theme. For example, if your brand is fun and playful, you might want to consider sticking to a colorful or whimsical photography style. In contrast, if your brand is modern and elegant, you should keep to neutral tones and simple imagery.
I planned my session with quite a few things in mind…
Location, wardrobe and the story.
I wanted to be sure the location was on brand. Because I’m a light and airy photographer I wouldn’t want my branding photography done in a dark room with no light. I wanted to make sure the decor flowed well with my branding colors and the furniture felt inviting and cozy. After a few searches for the perfect location I decided my home would be best! If you know me, you know my brand flows well with my life. The colors, the feeling, the whole experience is very “me” which is why my in home office was the perfect place for my session with Megan! When I considered my clothing I knew I wanted to wear comfortable clothing that reflected my brand. Knowing that my brand flows very easy with my own life I was able to look at my closet and pulled a few pieces out that worked perfectly and then I ran to Anthropologie for this new sweater! It was the perfect touch to my cozy outfit! Which brings me to the last part that I thought about while planning my photography session. Story. I wanted to be sure I had a way to share my story in more than headshots. I wanted a way to capture the feelings, and the experience I share as your photographer. I used a desk set up, a couch set up and a comfy chair set up. Because, the reality is when I’m not capturing your photos, I’m in my home office editing!
If you are looking for a way to have branding photos considering a few ways to do it!
And there you have it! Branding photography can have such a big impact for your brand! If you are needing branded images for your own company I would love to help you with this! Contact me today and let’s chat!
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