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I’m a wife and momma on the daily and bouquets of flowers from Trader Joes are my love language. I'm a California girl who loves encouraging words. I'm a wanna be cooking show host and you can probably find me watching Bravo with an iced coffee in hand. If you only remember one thing from me, I want it to be this: you are so loved! Learn More
October 11, 2017
I’ve been on Instagram for as long as I can remember… long before I ever had a business. Instagram has always been a love, but I never really understood it until I did start my own business and the power of marketing myself online. It took me awhile to get the hang of it, which included some serious trial and error with how I crop images for my feed, what I post, and HOW I post! I’m still trying new things here and there, but I have learned a system that works for growing my audience and also finding the balance of not obsessing over my phone.
As a photographer and blogger, Instagram is key to my growth, building community and working with brands I love, so it’s important to constantly improve your own Instagram any way you can if you are hoping to leverage and grow your business online! Over time I have fallen in love with so many incredible Instagram accounts! I love to find inspiration there which helps me plan out my own feed sometimes and use photos that align with my own brand and aesthetic. I’m over in California and my style is light and airy, so I put that out there for the world to see. You will see a lot of green on my feed as well as clean and white imagery. Without any direction, your Instagram feed can start looking inconsistent and “all over the place”, but if you have a vision for what you want it to look like, it can really help improve your feed so much and appeal to your audience! This post is designed to help you get your feed on brand.
There are several programs out there but so far my favorite is called Planoly. I’m able to schedule and design my feed exactly how I want it to look before I post.
Let’s be honest about social media and the power it can play in our lives. Quite some time ago I stopped caring about followers/unfollowers because it honestly stressed me out and made me feel bad about myself and my business. When I was able to sort of “let it go”, I found a lot more joy in using Instagram. There are new algorithms and people out there saying what you should and shouldn’t do… and it can get really overwhelming. So don’t take it too seriously. I can guarantee by implementing the things mentioned above that you WILL see a boost in your traffic and engagement, but it’s also important to not let it run your life.
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